It shouldn’t come as a surprise to you that when I questioned entrepreneurs and business leaders about the core motivators for believing their business will succeed, they listed ‘absolute passion’ amongst their top three drivers. Add to this the number of motivational and business-focused books, articles and talks that promote the presence of passion as an absolute necessity and it may seem that I am challenging a fundamental tenet of business success by puzzling through whether passion is always a driver of business success. But it is worth asking a few critical questions: